The Fall 2022 partnership with Zalando’s Yourturn label redefined genderless fashion outside of the Pride calendar. Rather than focusing on loungewear, the collection explored expressive, fashion-forward silhouettes designed to challenge traditional gender expectations.
The Phluid Project provided strategic input throughout the design process, helping shape a collection that emphasized self-expression over identity labeling. Launching in the fall, the collaboration deliberately avoided Pride branding to reinforce universality.
The project received industry recognition for its positioning, demonstrating the ability to influence global fashion narratives while working within large-scale retail systems. It highlights strategic design collaboration and cultural nuance.