I SPECIALIZE IN BUILDING WHAT COMES NEXT
I am a purpose driven executive with over 20 years of experience building and scaling consumer businesses across retail, wholesale, partnerships, and nonprofit platforms.
I step in at moments of transition and install the structure required for sustainable growth.
HOW I LEAD
I lead by creating clarity.
In moments of disruption, I stabilize operations, reassess capital allocation, and redesign the growth model.
I work alongside teams, helping leaders align around what matters most and translating decisions into programs, platforms and operating models that scale.
THE PIVOT THAT SHAPED MY WORK
When the pandemic forced the closure of our flagship retail store, I stabilized operations while designing the next model.
That moment led to two new revenue streams: a national wholesale business and an education and advisory platform.
Within 18 months we expanded into 10,000+ retail doors and launched enterprise education partnerships that diversified revenue beyond brick and mortar.
As those partnerships grew, we launched a foundation model that translated commercial success into sustained community investment.
This experience cemented how I lead: stabilize, reimagine, then build systems that endure.
