In preparation for Pride 2024, Walmart and Sam’s Club partnered with GET Phluid to implement a year-round strategy focused on workplace equity, customer safety, and risk mitigation. The goal was not seasonal visibility, but structural preparedness, ensuring associates felt supported while navigating heightened public attention.
GET Phluid developed a custom education module for store leadership and customer-facing associates, combining live presentations for senior officers with accessible, bite-sized video content for in-store teams nationwide. This approach balanced consistency with flexibility, allowing learning to scale across one of the world’s largest retail workforces.
The engagement also included an audit of existing policies to identify gaps and strengthen protections for associates. The result was a proactive, systems-level approach to Pride readiness, demonstrating leadership in corporate education, operational risk management, and translating values into actionable retail strategy.