The ongoing partnership with VS&CO evolved into a multi-faceted advisory relationship focused on long-term brand transformation. Through a retainer model, GET Phluid provided rapid-response guidance and regular touchpoints across leadership and operational teams.
Support spanned high-impact initiatives, including the launch of The Tour, a reimagined fashion show reflecting Victoria’s Secret’s commitment to inclusivity and evolution. Advisory work extended across brand storytelling, customer experience, website navigation, and internal leadership communication.
The engagement also addressed complex topics such as policy audits, benefits alignment, and navigating anti-LGBTQ+ legislation, helping the brand meet updated HRC Corporate Equality Index standards. This case highlights strategic advisory depth, enterprise-scale collaboration, and trusted partnership at the executive level.