I am a purpose driven business leader, brand builder, and strategist with over a decade of experience growing values led organizations at the intersection of culture, commerce, and community.
My career has been shaped by a belief that brands can influence culture and create meaningful impact while remaining commercially strong. I’ve focused my work on helping organizations translate values into scalable, sustainable growth.
Most recently, I serve as President of The Phluid Project, a gender inclusive fashion brand and platform where I have spent the past eight years helping build and scale the business. My role has spanned brand strategy, product development and sourcing, wholesale and retail expansion, partnerships, operations, and team leadership. In parallel, I helped launch and grow GET Phluid, the company’s education and consulting arm, as well as The Phluid Phoundation, its nonprofit organization focused on advocacy and community impact.
Across all three pillars, my work has centered on building thoughtful, data informed strategies that balance purpose with performance. I’ve partnered closely with major retailers, global brands, nonprofit organizations, and internal teams to develop programs that are both culturally relevant and commercially viable.
Earlier in my career, I built a strong foundation in sourcing, production, and operational execution. That hands-on experience continues to shape how I lead today. I understand how strategy decisions affect people, product, and profitability, and I approach leadership with that full picture in mind.
What sets me apart is my ability to move seamlessly between strategy and execution. I can define long term growth plans and lead complex partnerships, while also staying closely involved in the work itself, whether that means guiding teams, solving operational challenges, or preparing for critical conversations.
I bring a collaborative and grounded leadership style, and I thrive in environments where creativity is paired with discipline and accountability. I am especially drawn to mission driven brands, wellness and lifestyle companies, and organizations navigating growth alongside cultural change.
As I continue to evolve in my career, I am focused on opportunities where I can apply my experience in brand growth, business development, and values led leadership to organizations ready to scale thoughtfully and authentically.