The Saks OFF 5TH Pride partnership combined training, product launch, and community engagement into a single, high-performing campaign. GET Phluid supported both internal readiness and external storytelling, ensuring alignment from planning through execution.
The initiative included customized training to support a successful Pride launch, alongside inclusive marketing that emphasized representation across gender and race. All proceeds, averaging $100K annually, were donated back to the Phluid Phoundation, reinforcing long-term community impact.
From vision and casting to press interviews, the collaboration was deeply integrated. The campaign delivered the highest engagement metrics for any Saks OFF 5TH brand initiative to date, outperforming all organic and paid KPIs and demonstrating strong strategic leadership and execution.