This partnership with the Detroit Pistons supported the franchise’s “Basketball for All” campaign, aligning sports culture with inclusive representation. The collaboration launched a four-piece, all-gender apparel collection that debuted during the Pistons’ 10th annual Pride Night.
The campaign emphasized expansive representation across gender, race, age, size, and ability, ensuring authenticity both on and off the court. The product launch was integrated into a broader community narrative rather than treated as a standalone drop.
Proceeds benefited the Ruth Ellis Center and the LGBTQ Chamber of Commerce, reinforcing the Pistons’ community investment. The project demonstrates leadership in sports partnerships, inclusive marketing strategy, and executing high-visibility launches tied to live cultural moments.