Partnering with Fila for World Pride 2019 and a follow-up in 2020, The Phluid Project helped reinterpret the iconic Fila Disruptor through a community-centered, inclusive lens. The project balanced bold visual storytelling with thoughtful symbolism, incorporating metallic rainbow accents and a detailed LGBTQ+ flag element.
As the official retailer for NYC Pride 2019, The Phluid Project led both product strategy and retail execution, ensuring the collaboration resonated with Pride audiences while maintaining strong commercial performance. The capsule extended beyond footwear to include three genderless t-shirts, reinforcing accessibility and range.
A portion of proceeds supported The Stonewall Foundation and its global network, grounding the collaboration in tangible impact. The partnership highlights expertise in product collaboration, Pride-specific retail strategy, and aligning heritage brands with contemporary cultural movements.