The collaboration with Champion marked an early, forward-thinking approach to gender-inclusive apparel at a global scale. Developed for World Pride 2019, the collection reimagined classic athletic silhouettes through a genderless lens, blending cultural relevance with commercial viability.
Drawing inspiration from cheerleading uniforms and football jerseys, the collection challenged traditional gender associations within sportswear while remaining accessible and wearable. The work balanced design innovation with brand integrity, ensuring the collection felt authentic to both Champion and The Phluid Project.
Distributed through both The Phluid Project store and Champion retail locations across the U.S., the collaboration demonstrated the ability to concept, execute, and scale a gender-inclusive product line within a mainstream retail environment, setting a precedent for future category expansion.