Partnering with the CFDA, The Phluid Project exclusively carried the limited-edition Love Ball III t-shirt in honor of the iconic HIV/AIDS benefit during World Pride 2019. The collaboration blended retail, education, and community engagement into a unified initiative.
Beyond product distribution, The Phluid Project supported the Love Ball through education focused on de-stigmatizing HIV/AIDS, reinforcing the campaign’s mission beyond fundraising alone.
The launch was celebrated with an in-store event attended by cultural leaders including Billy Porter and Susanne Bartsch, positioning the project at the intersection of fashion, advocacy, and community leadership.